The Perfect Sales Page for Your Online Course

How do the Internet’s leading course creators and information marketers sell their online courses? What can you learn from them, to create a kick-ass sales page …



  1. Kudos for the Video clip! Sorry for butting in, I would appreciate your thoughts. Have you tried – Siyarter Peerless Secret (just google it)? It is a smashing one off product for making money using the power of the internet minus the normal expense. Ive heard some awesome things about it and my old buddy Taylor at very last got cool success with it.

  2. Drayton Bird is a master of direct response marketing (and sold his agency to David Ogilvy) with decades of experience and testing. He says that he's NEVER seen short copy outsell short copy. His research shows that you should cover ever possible feature, question and objection you can think of. But you have to keep it interesting! Here are some figures he gives from a recent campaign:

    Copy Length (words) Response Rate:

    1,064 – 17.08%

    1,999 19.09%

    2,763 24.24%

    So the longer copy outsold the short by 41.9%. Wow…

    You can even write long copy for your example of towels, if they are good enough. You can talk about your relationship with a family in the mountains of Peru who grow the best organic cotton, and the traditional weaving firm you use in Italy who still use the Victorian machines that give a softer finish etc etc.

    Long copy works…

  3. Thank you for taking the time in doing such comprehensive research and material. I am launching my first online course and this video is so valuable, includes so many great tips. Thank you

  4. I can't believe how many value this ENTIRE session gave. So many doubts of mine got clarified, such as: Professional (yet too corporate) design vs. Noob design (yet still persuasive copy), colour palette, why do open-close enrollment, and when should one do it etc. Big Big thanks. Now that you guys have released the online course template – I think it is important somewhere to mention that the Story section can be expanded, as Shane said, to be as long as one likes. That was one of my biggest doubts about the template, thinking "Where does my relatable hero journey go?"

  5. @thrive themes Great breakdown of a sales page. Thank you for that! My question is if you don't have any testimonials yet other than friends and family who have tested it for you, what would you put in its place?

  6. Firstly, I just want to THANK you ALL at Thrive for such 'detailed' and SIMPLE to understand videos! 🙂

    I had been with a very well known funnel/page building company for a while, loved their product, however, the training videos, although many of, seemed to be very quickly put together which made them hard to understand and follow! (maybe it was just me!)

    Your videos are just so easy to follow, your products are FANTASTIC and are as easy as the other companies to use, so a real WIN WIN! 🙂

    I do want to ask about the blueprint that you share on the screen for this video… is it available to download please? 🙂

    Also, do you own ThriveCart, I saw it on the internet last week, if not, do you have anything similar? Thanks… 🙂

  7. Please allow a question

    My name is Mohamed, PhD researcher at the university (I want to apply educational content + achievement test for students)

    The goal of my research is to provide (reinforcement or feed to the student immediately after answering the question, and this enhancement be text or voice or animation such as Emotion) Question here Is the addition of Thrive Quiz Builder within the site WordPress benefit me in this؟

  8. Brilliant! More long form please!!! You could be like the joe Rogan of online marketing. Thanks for this unique and excellent vid. Maybe you could do a part two to this.

  9. Thanks so much, it's exactly what I needed. I'm currently going through Thrive Themes 'Course Craft' online course [totally awesome by the way!] I'm just starting my sales page. I was wondering if you could build blocks for each element of the sales page in the new feature of Thrive Architect? [also awesome!] Rather than doing a complete landing page in different styles – or is that risking people using the wrong order or missing vital blocks???

  10. So now once you have did this Live stream, does that mean this template is available inside Thrive? I want to build my incoming course sales page like you guys have shown.

  11. Nice one, thank you for these valuable insights and strategies! Now I wonder if and how you would adopt for other and more "standard" offerings than online-courses, e.g. webdesign, wedding-photography service, catering service? This question came up at the very end of the stream, when you've started to talk about low-price courses for 50 USD or even less …

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