Many book authors think social media will be the solution to selling their books. Unfortunately, social media alone will not sell your book. You need a great plan, a catchy hook for your book to get people interested, and a few other key strategies to attract buyers and get readers.
In this video, Julie Broad of Book Launchers reveals why social media isn’t a stand alone solution for you to sell more books and gives you 5 practical tips to sell more books.
You can also download the free gameplan mentioned in the video here:
Watch more videos on self publishing your book here:
Subscribe for weekly videos about self publishing from Julie Broad:
If you are interested in self publishing your book, visit Julie Broad website:
Or feel free to connect with her on social media:
Tweets by thejuliebroad
Transcript of Social Media Won’t Sell Your Books – 5 Things that Will video:
If you’re thinking social media is gonna be the solution to sell your book, stick around.
I’ve got a few thoughts on that for you.
A lot of authors come to me thinking social media is how they’re going to sell their book,
but social media isn’t a catch all solution to sell your book.
First, you need a plan to sell your book from the start. Your book, it needs a hook.
To know what will hook your readers, you need to know who your readers are.
You need to figure out where those people are hanging out.
Even though there are two billion people on Facebook, it’s not always the best platform to reach your readers.
For some types of books, you’re gonna find readers hanging out on Goodreads, but a lot of times, you’re actually gonna find them offline, at conferences, trade shows.
They might be reading magazines or frequenting certain types of businesses in your area,
or they might be searching for solutions on videos or podcasts.
Social media might be the answer, but there may be better ways to find your ideal reader.
Consider who you know. The success of my first book More Than Cashflow was entirely as a result of the support of a handful of key people in the Canadian real estate industry.
Their support, promoting my book to all of their audience, is the reason it went to number one overall on Amazon.
Without them, when I was promoting the book to my audience, I was able to break the top 100 overall, but it was because of them that I hit number one.
Tim Ferriss, he launched The Four Hour Workweek to massive best selling status a little over 10 years ago now, using relationships that he’d built with bloggers.
If you’re at platinum level of Book Launchers, we pitch your book to bloggers and podcasters
on your behalf, and we’ll get you some exposure, but the people who are going to help you the most will know you personally.
If you want your book to do well, make sure you’re building relationships, adding value, and supporting people in your industry so that they will do the same when the time comes for you and your book.
Develop your own list. Social media is not a catchall solution, as I mentioned.
You actually don’t own these contacts.
You get to use them, but at the end of the day, make sure you own your own list, so drive people to your website.
Connect with them, collect their emails, and then use social media for multiple touch points.
At any time, the owner of the property, Facebook, Linkedin, Twitter, Instagram, YouTube,
they can decide that they no longer like the way you’re using their property and throw you out.
If they do that, and you haven’t been building your own connections on your website, you’ll lose everything, so make sure you’re connecting with people in other ways, where you can control the list and you own it, and then use social media to supplement your book marketing strategy.
Whatever you do, make sure you have other ways to connect and contact your potential readers. These folks will be the most likely to buy your book, spread the word for you,
and help with early reviews.
Bottom line, social media offers a way for readers to interact with you. It’s a great way to stay top of mind and build connections, but for social media to work, you must know who you’re writing for, what’s going to get their attention, and find a way to get yourself in front of those people.
Best of luck with your book, and if you want help figuring out who you’re writing for and have support through the entire self-publishing process, book a call with me.
I’m happy to chat to see if we’re a fit to help you write, publish, and promote your book“